GEO: help AI assistants recommend your business
People now ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews who to call. GEO (generative engine optimization) is the work of making your business easy for those systems to find, understand and cite.
What’s included
- Crawler access check for OAI-SearchBot, PerplexityBot, Googlebot and Bingbot
- Clear, specific pages that answer the questions customers ask
- Facts that are easy to quote: services, areas, hours, prices when you want to share them
- Structured data that matches what the page says
- The same business details across your site, Google Business Profile and listings
- Monthly checks of what AI assistants say about your business
What actually helps, according to the sources
Google says there are no additional requirements to appear in AI Overviews or AI Mode: the same SEO fundamentals apply, and you don’t need new AI text files or special markup.
OpenAI says sites that block OAI-SearchBot won’t be shown in ChatGPT search answers, and Perplexity documents PerplexityBot for its search results. In a 2024 research paper that coined the term GEO, adding citations, quotations and statistics to content improved visibility in AI-generated answers in the authors’ tests.
Sources: Google Search Central, “AI features and your website”
How we work
We ask AI assistants the questions your customers ask and record what they say.
We fix crawler access and inconsistent business details.
We rewrite key pages so the facts are clear and quotable.
We repeat the checks monthly on the Grow plan.
Questions
Is GEO different from SEO?
It builds on SEO. AI features from Google rely on pages that are indexed and eligible to appear in Search. GEO adds extra care for clear facts, answer-shaped content and access for AI search crawlers.
Do I need an llms.txt file?
Google says you don’t need AI text files to appear in its AI features. llms.txt is a community proposal; we can publish one because it is cheap and harmless, but we don’t sell it as a ranking factor.
Other services
Web design
A new, fast, bilingual website designed around your business and built to rank.
Local SEO
Pages, structure and local signals so Google shows you to people nearby.
Google Business Profile
A complete, accurate profile that matches your website and follows Google’s rules.
Website maintenance
Hosting, security, updates and small changes, so your site keeps working.